Blog

August 23, 2010

by Rodrigo

Design, Typography

New Face, New Site

It’s been only two years since the inception of ModernWhole™ , and we have already experienced a few transitions. As a result, we’ve decided to give our creative group an image refresh.

What you see reflected in our re-brand and site re-design is a depiction of our design philosophy: The name ModernWhole™ comes from the concept of fully executing an idea, completing it entirely, while aesthetically drawing from modernism, our main source of inspiration.

In the same context, we chose the typeface Avenir (Avenir Next, 2004) as the identity representation of our logo. Inspired by geometrics, simplicity, and functionality, all attributes of a modernistic approach, it renders meaning to the word that represents it; ‘Future’.

Modern Whole Logo Process

Modern Whole Logo Process

Modern Whole Logo Process

Modern Whole Logo Process

ModernWhole™ strives to make the future present through design.

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